The flower book

THE FLOWER ALBUM

PRODUCT

Uthana is famously known for its mysterious flora. Aside from the magic flower that is the symbol of the country and that manages to keep everyone happy spreaded around the land there are millions of different flower species and The Flower Album contains the most famous ones in it. This album has become incredibly popular both among Uthanian kids and tourists since its interactive qualities appeal to both. The album is actually empty, and the goal is to fill it with hand drawn cromos of the different flowers that you can only achieve if you have seen that flower. The product can both be a funny thing for kids to entertain themselves, an interesting activity for those interested in the flowers, nature or hiking and also the perfect tourist souvenir (it encourages tourism around the whole land and it's also a nice way for tourists to have a memory of the whole trip).

PRICE

Uthanians don’t believe in prizes so whoever wants the album can pay it by trading it for something they find comparable to it, or by paying with the number of blossoms they want to give for it. Now for tourists the prize is fixed and it costs around 30 blossoms which is a fair prize considering the cromos have no prize for the tourist either (they can pay for them with what they want).

PROMOTION

The album would be promoted and sold in every tourist place (hotels, shops, tourist attractions…) and offered to every tourist at the start of their stay in Uthana.
It will also be promoted in class around the kids.
There will be challenges about finding certain flowers, or a specific number of flowers at a specific time to promote having fun between the kids and to promote the tourism between tourists.

DISTRIBUTION

The album will be made in factories with recycled materials and in a sustainable way.
The cromos will be hand painted and each will be different from one another.
The album will be sold in stores and hotels and the cromos will be handed in specific shops.